Workshop - 1

What is Our Unique Selling Point
Background
So what's different about you?  How can you prove it?  What is your USP?
 
With so many businesses out there in the market place and the need for differentiation never greater, inevitable questions and discussions are taking place...what makes you different and how do you know if you have got it right.
 
When the opportunity to impress and build rapport with a potential customer arises how do you know if you have pitched it to the right person at the right level.
 
Opportunities for sales and partnership building not only come from the sales team they also come from the support team.  In every case how do you make sure you deliver the most compelling messages to the most appropriate customer?
 
Ultimately there is no ONE unique selling point
 
Outline to the workshop
  • Explore client groups and categorise
  • Identify client expectations
  • Preparing USP's into a step model
  • Practical delivery on paper and 'one on one'
2 Cheltenham Mount Harrogate North Yorkshire HG1 1DL Tel: 01423 525 622